On April 26 and 27, the 9th workshop on the funding initiative “Research Campus – Public-Private Partnership for Innovation” took place in Berlin – this time focusing on the topic of “Communicating professionally – public relations, identity and branding”. Patrick Maier and Laura Winter from the M²OLIE administration office participated in the workshop, as did Fränze Kühn from RAPID Biomedical as the industry representative. The two-day workshop provided an opportunity to jointly reflect on various aspects of internal and external communication in this special public-private partnership and to take home new impulses. In addition, as always, it was particularly exciting to engage in a direct exchange of experiences with colleagues from the other eight Research Campuses.